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Keeping Your Online Business Organized

By February 25, 2013May 27th, 2014No Comments

When you run an online business, you quickly realize that time and money goes hand in hand.  The more efficiently you use your time, the more profit you make.  Therefore, staying organized and on top of your online business is not only a good idea, it really is vital to your business survival.  Here are a few tricks that anyone can use to get and stay organized in an online business.

Trick # 1:  Email Filters are Your Friend

While a spam or junk mail filter is essential to keep out the unwanted email that you will undoubtedly get during your day, other email filters should be used to make sure you get what you need in a timely fashion.   Take a few moments to configure your email to re-direct certain types of messages into specific folders.  One option is to divide by subject areas- a folder for invoicing, one for client correspondence, another for marketing, one for vendors, you get the idea.  Another choice is to create a folder specifically for each of your clients.  Once you have the folders set up, and the filters in place, you’ll be able to see quickly what needs to be addressed quickly, and what can be shelved for a later time.  Also, most email programs have an easy to use filter program already contained within them.  In most cases it’s listed under “tools” or “options”, but check your help section if you have trouble finding it.

Trick # 2:  Use Excel

There are of course, numerous programs out there that can aid you in keeping your business finances organized, but honestly, when it comes to keeping track of sales and client information, the old standby of Microsoft Excel still is the best.   It is easy to use, the columns can be defined and changed as your needs fluctuate, and it can operate on nearly any computer system out there.  Using a spreadsheet to keep your records current is an easy way to not only see what is going on with your business at the moment, but also to keep track of various trends over the long term.  That way you’ll know how to adjust and change to meet the needs of your thriving business.

Trick # 3:  Organize Your Website

When it comes to your website, remember that keeping things short and sweet is important.  In most cases, if you keep your paragraphs between 40 and 150 words each, the information contained within them will be easier to digest, and the reader will keep more of the information.  Also, be sure to make the location menu items such as “About Us”  “Our Products”  “Services” and “Terms of Service” and “Site Map” are easy to find and see.  Remember that most people look to the top of the page first, so that is one of the best locations.

By using these simple ideas, you can help to make your online business more organized, and more profitable.

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